Current Situation and Future Trend of Smart Home
The Development Status of Smart Home Market
2.1 Insufficient Technological Breakthroughs
Only when the technology of Internet of Things and AI has made breakthroughs, can the intelligent transformation of smart home be realized. Internet of Things refers to the combination of various information sensing devices such as radio frequency identification devices, infrared sensors and optical scanning with the Internet to form a huge network. Its main purpose and function is to connect items with the network for better identification and management.
Through the information sensor Internet of Things, the integration of small home-related systems is realized, and the Internet is used for monitoring and management, ultimately achieving the goal of home intelligence. At present, one of the most common forms of AI is voice interaction. This voice interaction is different from the traditional command of converting voice signals into electrical signals. It requires the process of voice interaction. In the process of voice interaction, the user's operation is more simple and makes the home intelligent more thorough.
The insufficient development of smart home technology has directly hindered the development of the industry, and the technology of smart home has no inheritance in time and space. Because most smart homes are developed independently, there is not too much interaction and connection between them, such as smart light bulbs and intelligent anti-theft, independent research and development and sales between the two, there is no connection between technology, which results in incomplete user experience, various products of smart homes, users in the selection of products because of the lack of correlation, incompatibility is not strong, It is almost impossible for consumers to gather their advantages, which is a big obstacle to the popularization of smart home.
2.2 Irrational sales channels
Smart home sales channels mainly through two ways, one is the smart home manufacturers set up sales points to provide products and services to users. One is to sell through engineering channels by system integrators and real estate developers. According to statistics, the share of project channel sales has reached 80%, far greater than that of retail channel. This shows that the number of consumers who take the initiative to buy smart home through retail channels is very small. Smart home is more like a bundle sale of real estate developers. This way cuts off the direct communication between consumers and smart home, and can not make smart home acceptable to the public in the long run.
2.3 Pseudo-Intelligence of Some Products
Intelligent products are different from traditional products in that they use high-tech and other means to achieve convenient use experience of products. However, in order to attract consumers, many manufacturers use pseudo-intelligent products as gimmicks and pretend to be intelligent products, which deviates from the smart home operation consumers want. For example, intelligent air-conditioning, traditional air-conditioning can operate air-conditioning only with remote control, while some intelligent air-conditioning sold on the market at present, users need to download APP software, keep the mobile phone connected, and then operate on the software. Although the operation process becomes complex, the function of air-conditioning has not been improved. This kind of intelligent product deceives consumers and deepens consumers'misunderstanding of smart home. It is a great hidden danger to the popularity of smart home.
3 The Future Development Trend of Smart Home
In general, the majority of consumers are optimistic about the development of smart home. Although many people still have a superficial understanding of smart home, people's interest in smart home is also expanding through the popular science of media and writers. Nowadays, many entrepreneurs advocate the concept of smart home. They make consumers believe that the future of smart home is objective by beautifying smart home. But this kind of behavior of speculating in the concept has not really solved the development problem of smart home. The future development of smart home may change with the development of other industries and other technologies. 。
3.1 Intelligent Home Will Increase Publicity
Product publicity is the first condition for products to open up the market. Every excellent company has done a good job in product publicity. At present, the propaganda of smart home is obviously not strong enough. The most frequent place of smart home is hot news on the Internet. And these news are not mainly about promoting smart home, but how much money a company invests in building smart home. But consumers still know little about smart home after seeing these news. Large enterprises such as Jingdong and Huawei pay less attention to smart home. The real propaganda is that smart home brand companies win the trust of consumers because of their good products, and ultimately form the brand effect in the smart home field recognized by consumers. We should focus on consumers'user experience so that consumers can truly feel the help and change of smart home to consumers' lives, win public praise and win the market.
3.2 Interaction between Sellers and Consumers
The main selling points of smart home are simple operation, multi-functional integration, personalized customization, etc. Although these advantages can improve the quality of life of consumers, but many consumers feel that the attraction of necessities is greater, these advantages are also dispensable. If we want to develop smart home in the long run, we must turn it into a necessity of people's life. According to the characteristics of smart home, we can deepen the interaction between smart home and people. Firstly, the interaction between enterprises and consumers. To achieve the interaction between enterprises and consumers, we must do a good job in customer relationship management, which is the basis of interaction between consumers and enterprises. The relationship between smart home system and customers